Diane Da Costa

Diane Da Costa is the original “Go-to-Curly Girl” for the beauty industry, a celebrity stylist, and a curly textured hair guru to thousands of Curlies and Naturalistas of all nationalities. Diane is a pioneer in the textured space and she believes “Texture is a lifestyle! True beauty comes from within, and it is not only determined by your hair texture or the color of your skin.” A beauty and lifestyle expert, Ms. Da Costa is the author of Textured Tresses, The Ultimate Guide to Maintaining and Styling Natural Hair, (Simon and Schuster, June 2004). She truly believes it is her calling to educate, inspire and motivate both consumers and professionals as a textured advocate.

Diane is the CEO and founder of SimpleeBEAUTIFUL™ the first clean lifestyle brand with an eco-friendly retail boutique; and the CurlyTexturedBAR, a curly consult bar and texture hair care salon located in Harlem, NYC. She is the former owner of Dyaspora Salon Spa in New York City, the first leading multi-textured Aveda Concept salon founded in the late 90s to early 2000s. 

With over 30 plus years in the beauty industry, Ms. Da Costa brings innovative textured styles to the forefront of today’s multi-textured hair movement. Her styles have graced the beauty and fashion pages of British Elle; French Vogue, Essence, O Magazine, Uptown & Vibe, Essence Total Makeover, and Harriette Cole’s “Jumping the Broom”. Some of her celebrity clients have included Lenny Kravitz, Lauryn Hill, Cindy Blackman-Santana, Roy Hargrove, Dee Dee Bridgewater, and Blair Underwood, just to name a few! 

Diane has shared her knowledge and expertise with publishers and beauty brands alike. She was the first beauty and hair editor of Honey magazine and uptownmagazine.com. Other notable companies include the Milady Perspective In Hair Design: Cutting Textured Hair DVD Series with Diane Da Costa (2013); Milady Standard Natural Hair Care and Braiding, 1st Edition textbook (2013), and Milady Standard Cosmetology Textbook, 13th Edition (2015) and 14th Edition (2021) with Ms. Da Costa as artistic director, contributing author and editor, respectively. Da Costa has consulted with L’Oréal owned brands: Carol’s Daughter, as a brand stylist and curly textured expert; as a multi-textured expert and creative consultant for Mizani, creating the first True Textures Style Guide and Natural Curl Key. She has also consulted with AVEDA and created educational seminars for Phyto Specific (Ales Group) and Design Essentials (McBride Laboratories). During the pandemic of Spring 2020, Diane partnered with Swivel Beauty & Unilever brands, (Dove, Shea Moisture, Suave) to offer free virtual consultation appointments for their WASH DAY LIVE campaign.

Ms. Da Costa is a textured advocate, educator, licensed cosmetologist, master colorist, and writer. She is the recipient of The 2021 Master Pioneer Award for texture and natural hair styling. She holds a BBA in Marketing from Pace University, the Interise StreetWise MBA certificate, and resides in New York City.